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Corporate fitness: What every company should look for

Corporate fitness: What every company should look for

The mid 2000’s brought on the fitness phenomenon of “corporate fitness”. Every large and mid-sized company created budgets to bring in “fitness professionals” to help guide their employees into a life of wellness and happiness, so they thought. Instead, what many companies experienced was huge turnouts for the first 3-4 weeks which was quickly followed by a major drop in attendance leaving the company paying big bucks, for little turn out. The question this leaves us with is why? Why do people fall off and stop showing up? I believe it is 100% in the hands of the fitness professionals they brought in to lead the groups. In 2014 we started a corporate fitness program with a company here in Austin and of the 300 employees, we had 50 employees who attended on a weekly basis. On top of those, we had a waiting list. Those who missed classes for more than 2 weeks straight were dropped and a new person was brought it. Our coaches kept everyone accountable, we checked up on them daily/weekly, and most importantly WE CARED ABOUT EVERYONE.

So before you go looking for that next fitness professional to come to your office to rally the troops and promote health and wellness, here are a few things we suggest you look for before signing them on.

1) Does the fitness company have and know their mission? The fitness industry is filled with people who love to workout therefore believe they have what it takes to start a business. However, they don’t focus on the actual business side. Many times they are just there for the ride and have not focused on building their business. A great question to ask is, “What is your mission?”. If they truly have one, they will be able to spit it right out. Not having one could very well mean they are not really in the business for the long haul but instead just trying to make a quick buck.

2) What equipment will the be using and bringing to the workouts? Many bootcamps or workout programs try to dazzle with minimal or limited equipment. Don’t get me wrong, you don’t need a lot to have a great workout, but once the creativity goes away, so do those in attendance. Our coach used to take rowers, kettlebells, sandbags, dumbbells, bands, and medicine balls to coach her class. At one point we had to purchase a small cargo van in order to carry our supplies. Why did we do this? Because it allowed us to create the best experience for those who showed up! In the end, it is all about providing the best service possible. So, if that meant packing up equipment in our personal vehicle (my wife coached the boot camps) then that’s what we did!.

3) Fire no-shows and late arrivers. Another weakness I see in the fitness industry, especially with corporate fitness, are coaches we don’t show up or arrive late. Maybe you give them a pass on the first one (maybe) but don’t let them slip. If they cannot respect the time of your employees, then they are not there with the right intentions. On that note, the same standards should be held to your employees as well. They should respect the coaches time and show up on time and be there for the entirety of class.

4) Can the coach create a community? This is the most important factor. The coach should have the ability to create a community of co-workers who might not have ever met one another if it wasn’t for the time they worked out together.

There are many other factors that go into hiring a fitness coach for corporate wellness and fitness but these are the main 3 that come to mind. The relationship between the trainer and the company should be symbiotic. Not everyone will want to attend and not everyone will enjoy it,

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